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Aug 7, 2022

Are you overwhelmed by creating a paid advertising strategy? You’re not alone. It’s essential to really get to know and understand your target audience to be able to effectively create a strategy that works. Oftentimes, this is best left up to the experts like Exact Click Digital, who we are speaking with on this episode.


In this episode, Ramin Ramhormozi and Leo Ebbert discuss paid advertising strategies for e-commerce brands. They discuss what to take into account to determine profitability and the importance of focusing on profitability and not just revenue. They also discuss segmenting, testing, and more.


Topics Include:

  • Retargeting on Google & Facebook
  • Using Bing for a target demographic
  • What to take into account for profitability
  • Focusing on profitability vs. revenue
  • Blended traffic mistakes
  • Segmenting done right (and wrong)
  • Why your prospects can’t hear you
  • The magic ROAS number
  • Testing that sets you free
  • The future of advertising
  • And other topics...


Leo Ebbert is the founder of Exact Click Digital, which runs paid ads on Google, Facebook, Bing, and Amazon for e-commerce brands. Their specialty is high AOV stores with a target Return on Ad Spend of 6-12x.


Resources Mentioned:


Be sure to check out episode 18 TITLE.


SKU Agency specializes in email, SMS, and mobile push marketing services. If your company is focused on the direct-to-consumer segment, is driving significant top-of-the-funnel revenue through SEO, social or paid ads, and wants email and SMS to drive more revenue, then book a call. We’ll run a free opportunity audit worth $850 on your website to identify how much revenue you may be leaving on the table and could recoup through these powerful owned marketing channels.